The problem
Business Challenge
Customers planning international travel often struggled to quickly understand the complex types of int’l services, billing and eligibility, and therefore had higher support dependency.
Design Challenges
- Simplify the offerings to clear, intuitive bullet points in limited space.
- Make sure the widget sits well with the existing templates and components in work.
- Launch by deadline.
Product Gap
The initial request was ambiguous and open-ended, with 4 broad user types, 5 product categories, and high-level goals, without a clear interaction model.
Category breakdowns
User Types
I restructured the original four broad user segments into two functional user types based on core travel-related use case scenarios, helping simplify decision-making and reduce unnecessary branching.
Plan Categories
I also redefined the original five requested plan categories into five optimized plan types, informed by user research, behavioral insights, and service content, to better align with how customers actually evaluate international travel needs.
User Flow
Single-line Owner / Member
Multi-line Owner / AcManager
