Stakeholder Map
Key stakeholders:
- women who do exercises and/or play sports
- moms who love to wear comfortable athleisure clothes but with limited time to shop, and
- professional women who are seeking quality athleisure wear.
User Types Matrix
Based on our user research, the Quality-driven frequent shopper will be the early adopter of Align.
User Pain Point #1
Inconsistent sizing and fit uncertainty
User Pain Point #2
Lack of representation in model imagery
User Pain Point #3
Too many options, poor filtering and navigation
User Persona & Journey Map
User Flow Chart (key path scenarios)
Low-fidelity Wireframes (User Flow)